HUDABEAUTY is a cosmetics brand founded by Huda Kattan in the United States in 2013. Originally a makeup artist, Huda Kattan began her career as a beauty blogger in 2010 to share the joy of makeup with a wider audience. As her following grew steadily, she officially established the HUDABEAUTY cosmetics company and started producing and selling cosmetics. The brand has experienced incredibly rapid growth and has now gained immense popularity worldwide.